01 Why can a file that looks good on screen fail in print?

Screen and print are different things. On screen, many technical parameters are not visible, but in production they become critical. For example, a PDF can look fine, but: • there is no bleed; • it uses RGB colour mode; • image resolution is too low; • fonts are not embedded or outlined; • the format does not match the order; • there are no safe zones; • text is too close to trim lines; • cut, crease or other technical lines are missing; • overprint settings are wrong; • special finishing effects are not separated into technical layers. This does not necessarily mean the design is bad. It means the file is not yet production-ready.

02 Bleed and safe zones

One of the most common issues is missing bleed. Bleed is extra image area outside the final trim edge. It is needed so that no white edges appear after cutting. If the file has no bleed, sometimes it can be added by extending the background, colour or graphic. But if important elements are too close to the edge, the whole composition may need adjustment. Safe zones matter as well. Text, logos, QR codes and other important elements should not be too close to the trim line.

03 Colours: RGB, CMYK and Pantone

Designs are often created in RGB because RGB is meant for screens. Print usually requires CMYK or specific colour profiles. RGB colours can look brighter on screen and change in print. This is especially important for: • logos; • brand colours; • packaging; • catalogues; • representative printed materials. Sometimes colour conversion is enough, but sometimes the design needs conscious adjustment to get closer to the desired printed result.

04 Image and graphic quality

A low-resolution image may look acceptable on screen. In print, it can become blurry, pixelated or muddy. We need to check: • image resolution; • whether images were enlarged too much; • whether file formats are suitable; • whether logos are vector-based; • whether small details will survive production. If the original quality is not available, it may be better to replace the image or recreate the graphic element.

05 Fonts and text

Another common problem is fonts. If fonts are not embedded in the PDF or converted to outlines, text can change on another computer. This is especially risky with less common fonts. It is also important to check: • whether text is too close to the edge; • whether text is too small; • whether white text on a coloured background has enough contrast; • whether hidden mistakes appeared after the last correction. Important: a print provider is not automatically responsible for checking spelling, prices, contacts or factual information unless this is agreed separately. Technical file review is not the same as proofreading.

06 Canva, Word, PowerPoint and other almost-layouts

Clients often have files made in Canva, Word, PowerPoint or other tools. Sometimes they can be adapted for print, sometimes not. Such files often have issues: • wrong format; • no bleed; • RGB colours; • low-quality images; • unclear fonts; • elements too close to edges; • export not suitable for print. But it does not mean everything is lost. Often we can prepare a print-ready version or use the existing file as a base for a new layout.

07 When can a file be fixed and when should it be rebuilt?

A file can often be fixed if: • the design is clear; • images are high enough quality; • bleed can be added; • elements are not critically close to the edge; • only technical corrections are needed; • an editable source file or high-quality PDF is available. A file may need to be rebuilt if: • images are very low quality; • the format is completely wrong; • important elements are cut or too close to the edge; • no editable file exists; • the design does not suit the selected production method; • a lot of new information or structural changes are needed.

08 How InPress can help

We can: • check the file before printing; • fix bleed; • check colour mode; • correct font issues; • prepare a print-ready PDF; • add cut, crease or other technical elements; • prepare technical layers for finishing; • adapt the design to another format; • advise whether it is worth fixing or better to recreate. The goal is simple: the file should not only open on screen, but also be suitable for production.